“Together” isn’t how we’re in it, but rather, how we will get through it. This is the sentiment behind The KOSHER Brand, launched on February 2, 2021 through a series of billboards displaying the word “Kosher” in a host of languages, 15 to be exact.
“Beyond the perception of ‘kosher’ as it pertains to dietary observances, it is widely used as a symbol of all things fair and equitable,” explained KOSHER founder Isack Fadlon, who launched iconic indie retailer Sportie LA with sister Orna Amzaleg in 1985 (the Melrose mainstay is still going strong). “Of course, equity means different things to different people, but what we all hopefully share is the desire to lead a kind, decent, compassionate life. The sincerity of that wish is our common ground.”